Guy Kawasaki shares some tips from his new book, "Enchantment," on how to get customers excited about a product. His three pillars of enchantment for business include: likability, trustworthiness, and a great cause. He says that right now marketers are focused on engagement, and he wants to change the conversation to enchantment.
22 March 2011
Guy Kawasaki shares some tips from his new book, "Enchantment"
Guy Kawasaki shares some tips from his new book, "Enchantment," on how to get customers excited about a product. His three pillars of enchantment for business include: likability, trustworthiness, and a great cause. He says that right now marketers are focused on engagement, and he wants to change the conversation to enchantment.
Physical Security Talking Points and Fraud
When discussing physical security, there are several important talking points to consider. Here are some key points to include: Risk Assessm...
